Web3 at Manchester United Football Club Ft. Ronan Joyce

In Ep. 9 of the Podcast I was lucky enough to speak to Ronan Joyce, Director of Digital Innovation at Manchester United.Watch the episode below on YouTube!Or your podcast player of choice… if you’d prefer not to see our faces!🍎 Find us on Apple Podcasts here [Link]✅ Find us on Spotify here [Link]⭐ Please subscribe on YouTube or your favourite podcast player of choice, and leave us a review!Timestamps:00:00 Introduction09:10 Manchester United Web3 activity10:26 First digital collectible launch: The Key13:28 Freemium models17:39 Managing, developing & growing a Discord community23:51 Main learnings from the initial launch26:52 Collect United33:28 Running Web3 at Manchester United34:54 Has there been pushback from fans?36:21 Utilising fan feedback for improvement38:59 The future of Manchester United's Web3 strategy41:11 How do these Web3 projects impact fandom as a whole for Manchester United?47:19 Enhancing the fan experience through Web352:55 Tech cycles & direction of travel*******Thanks so much for watching or listening, and please do leave as much feedback as you can!Please follow us on Spotify, and subscribe to our channels on YouTube and Apple Podcasts!Also, please do leave us a review on whichever platform you’re consuming this content on!If you haven’t already subscribed to Sporting Crypto, you can do so here!******DisclaimersThis content is for informational purposes only and is not financial, business or legal advice.The content represents the contributors’ thoughts & opinions and does not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.The contents should not be used in any public or private domain without the express permission of the author.The contents should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the creator.Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this content carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.It's crucial to provide our audience with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset-industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firms. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.sportingcrypto.com