Insights
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Report
Predicted: The State of Prediction Markets 2025
Exploring the state of prediction markets in 2025, a year in which they saw controversy, explosive growth and mainstreaming.


Commerce & Brands
McLaren Racing 23/23: A New Era of Fan Engagement
Revving Up Connections: How Free-to-Claim Digital Collectibles Bridged the World of Formula 1 and Captured the Attention of Digitally Native Fans


Commerce & Brands
Digital Apparel Gamified.
Nike's Web3 Gamble: Ahead of the Game or Ahead of its Time?


Commerce & Brands
Starbucks Odyssey: Evolving Customer Loyalty Digitally
Brewing Engagement: How Digital Experiences for a Loyalty Program Powerhouse Showed Signs of Success, Despite Cancellation


Commerce & Brands
Commissioned
Sports 3.0: a New Era of Digital Fandom
Empowering Clubs and Delighting Fans


Commerce & Brands
Commissioned
New Digital Report
Latest insights and analysis in the digital space